The two Goyard totes compared — the classic St Louis and the structured Artois. Sizes, differences, and which one is right for you.
Goyard's two signature totes look similar at a glance, but the St Louis and the Artois are meaningfully different bags. If you are choosing between them, here is what actually separates the two.
The St Louis: the classic
The St Louis is the original — an unstructured, lightweight, foldable tote that is famously easy to carry and hard to buy. It packs flat, weighs almost nothing, and slips into everyday life. It comes with a matching pouch and is offered in GM (larger) and PM (smaller).
The Artois: the structured evolution
The Artois is the newer, more structured take — the same Goyardine canvas, but with a firmer base, a zip closure and interior organisation. It stands up on its own and feels more like a work bag or a secure everyday tote. It also comes in GM and PM sizes.
Head to head
- Structure: St Louis is soft and foldable; Artois is firm and stands on its own.
- Closure: St Louis is open-top; Artois has a zip for security.
- Weight: St Louis is featherlight; Artois is a little heavier for its structure.
- Use: St Louis for effortless everyday and travel; Artois for a more organised, secure carry.
- Both are hand-painted Goyardine and both are difficult to find at the boutique.
So which should you buy?
Choose the St Louis if you want the classic, light, throw-it-over-your-shoulder tote. Choose the Artois if you prefer structure, security and interior organisation. Both hold value well thanks to Goyard's deliberate scarcity.
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Frequently asked questions
What is the difference between the Goyard St Louis and Artois?
The St Louis is a soft, foldable, open-top tote, while the Artois is structured with a firm base and a zip closure. The St Louis is lighter and more casual; the Artois is more secure and organised.
Which Goyard tote is better for everyday use?
Both work for everyday. The St Louis is best if you want a light, effortless tote; the Artois suits those who prefer structure, a zip closure and interior organisation.
Do Goyard totes hold their value?
Yes. Goyard keeps distribution deliberately small and does not sell online, so its totes are hard to buy and tend to hold value well on the secondary market.