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The Index of Rarity

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Rarity, illustrated.

A Birkin is not only a bag. Over the last decade the pieces we place have behaved like an asset class of their own — scarce by design, and quietly appreciating while they sit in the wardrobe.

The Index of Rarity illustrates that story. It follows the house's core grails, rebased to 100 in 2016, so you can see at a glance how rarity has held — and grown — its value. The figures are indicative estimates drawn from public resale and auction trends — a picture of the market, not a valuation, a quote, or a promise of future value.

JVCreps Index of Rarity
263▲ +163% since 2016
  • Hermès Birkin 25
  • Hermès Kelly 25
  • Chanel Medium Flap
  • Gold
100150200250300201620182020202220242026279262249232

Indicative index, rebased to 100 in 2016, drawn from publicly reported resale and auction trends. Illustrative only — not a valuation, a quote, or financial advice.

The constituents.

Indicative appreciation since 2016
PieceSpecificationSince 2016AnnualisedEntry
Hermès Birkin 25Togo, neutral, full set+179%≈ 10.8% p.a.from £19,500
Hermès Birkin 30Togo, neutral, full set+171%≈ 10.5% p.a.from £16,500
Hermès Kelly 25Sellier, neutral+162%≈ 10.1% p.a.from £18,000
Hermès Kelly 28Retourné, neutral+154%≈ 9.7% p.a.from £16,000
Hermès Birkin 35Togo, neutral, full set+150%≈ 9.6% p.a.from £14,000
Chanel Classic Flap, MediumCaviar, classic hardware+149%≈ 9.5% p.a.from £7,900
Chanel Classic Flap, MiniLambskin, square+146%≈ 9.3% p.a.from £6,500
Hermès Kelly 32Retourné, neutral+144%≈ 9.3% p.a.from £14,500
Chanel Jumbo FlapCaviar, gold hardware+141%≈ 9.1% p.a.from £8,900
Chanel 2.55 Reissue, 226Aged calfskin+138%≈ 9.1% p.a.from £8,500
Hermès Constance 18neutral, gold hardware+134%≈ 8.9% p.a.from £14,500
Hermès Constance 24neutral, palladium+131%≈ 8.7% p.a.from £15,500
Chanel 19, SmallLambskin, mixed hardware+112%≈ 7.8% p.a.from £4,900
Chanel Wallet on ChainCaviar, classic+108%≈ 7.6% p.a.from £3,200
Hermès Garden Party 30Negonda, neutral+96%≈ 7.0% p.a.from £3,400
Hermès Evelyne 29Clémence, neutral+92%≈ 6.7% p.a.from £3,200
Goyard Artois PMGoyardine, zipped tote+88%≈ 6.5% p.a.from £2,400
Goyard St Louis GMGoyardine, classic+84%≈ 6.3% p.a.from £1,750

Common questions.

What buyers ask about value and rarity
Do luxury handbags hold their value?

The best-known grails have historically held and grown their value. On the Index of Rarity — an illustrative tracker rebased to 100 in 2016 — the Hermès Birkin, Kelly and Chanel Classic Flap have appreciated steadily, outpacing our gold benchmark. Figures are indicative of past resale trends, not a guarantee of future value.

Which designer bag has appreciated the most since 2016?

On our indicative index the Hermès Birkin 25 in Togo leads, up around 179% since 2016 — roughly 10.8% a year — with the Kelly 25 close behind. Small, neutral, full-set Hermès pieces have shown the strongest resale appreciation. These are illustrative estimates from public resale data, not a valuation or financial advice.

How is the Index of Rarity calculated?

It is an equal-weight blend of three core grails — the Hermès Birkin 25, Kelly 25 and Chanel Medium Classic Flap — rebased to 100 in 2016 and tracked against a gold benchmark. Figures are indicative estimates drawn from publicly reported resale and auction trends: a picture of the market, illustrative only.

Which Chanel bag holds its value best?

The Chanel Classic Flap in caviar — the Medium in particular — has been the most resilient, up around 149% since 2016 on our indicative index, helped by repeated retail price rises. The Jumbo and 2.55 Reissue have followed a similar path. Indicative of past trends only, never a promise of future value.

Where can I buy an authenticated Birkin or Chanel in the UK?

JVCreps sources authenticated Hermès Birkins and Kellys, Chanel and Goyard, every piece expert-authenticated and delivered fully insured worldwide. Browse the current Hermès and Chanel collections, or request a specific grail and we will source it discreetly from our global network. Founded 2018, rated Excellent on Trustpilot.

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