Is Goyard worth it? What makes Goyard special, which bags hold value, how it compares to Louis Vuitton, and how to buy authentic Goyard in the UK.
Goyard is one of the most quietly exclusive names in luxury — older than Louis Vuitton, rarely advertised, and famously hard to buy. So is Goyard worth it? Here is what makes it special and what to know before you buy.
What makes Goyard special
Founded in 1853, Goyard is still family-owned and does not sell online, keeping its distribution deliberately small. Its signature Goyardine canvas is hand-painted with the interlocking-Y chevron pattern, lightweight and hard-wearing — and instantly recognisable to those who know, without a loud logo.
The bags worth knowing
- St Louis — the iconic lightweight tote, in two sizes (PM and GM).
- Artois — a structured, zip-top tote for a more polished look.
- Anjou — a reversible tote in two colourways.
- Belvedère & Plumet — crossbody and pouch styles for smaller essentials.
Goyard vs Louis Vuitton
Both use coated canvas, but Goyard is rarer, quieter and more exclusive, with no online sales and fewer stores. Louis Vuitton is more available and more visible. For buyers who prize discretion and rarity over ubiquity, Goyard has a strong appeal — and its scarcity supports resale value.
Is it worth it?
If you value understated luxury, craftsmanship and a bag most people cannot easily obtain, Goyard is absolutely worth it. Just buy authenticated — Goyard's scarcity makes it a common counterfeit target.
We source authenticated Goyard — St Louis, Artois, Anjou and more — through our private network. Browse Goyard or tell us which piece and colourway you are after.
Frequently asked questions
Is Goyard worth the money?
For buyers who value discretion, craftsmanship and rarity, yes. Goyard is family-owned, does not sell online, and its hand-painted Goyardine canvas is lightweight and durable. Its scarcity also supports resale value.
Is Goyard better than Louis Vuitton?
It depends on your taste. Goyard is rarer, quieter and harder to buy, appealing to those who prefer understatement. Louis Vuitton is more available and more recognisable. Both are well made.
Where can I buy authentic Goyard in the UK?
Because Goyard has limited distribution and no online store, many buyers use a trusted reseller. Buy only from a seller who authenticates every bag — JV Creps sources authenticated Goyard and guarantees it.